檢視非价格竞争的原始碼

[[File:非价格竞争.jpg|缩略图|[https://image.baidu.com/search/detail?ct=503316480&z=0&ipn=d&word=%E9%9D%9E%E4%BB%B7%E6%A0%BC%E7%AB%9E%E4%BA%89&step_word=&hs=0&pn=0&spn=0&di=98670&pi=0&rn=1&tn=baiduimagedetail&is=0%2C0&istype=0&ie=utf-8&oe=utf-8&in=&cl=2&lm=-1&st=undefined&cs=1120359092%2C2354406936&os=75668051%2C2289025655&simid=0%2C0&adpicid=0&lpn=0&ln=1035&fr=&fmq=1621047188844_R&fm=&ic=undefined&s=undefined&hd=undefined&latest=undefined&copyright=undefined&se=&sme=&tab=0&width=undefined&height=undefined&face=undefined&ist=&jit=&cg=&bdtype=0&oriquery=&objurl=https%3A%2F%2Fgimg2.baidu.com%2Fimage_search%2Fsrc%3Dhttp%3A%2F%2F31.toocle.com%2FUpload%2Fzk%2Fglbk%2F200810823472497877801.jpg%26refer%3Dhttp%3A%2F%2F31.toocle.com%26app%3D2002%26size%3Df9999%2C10000%26q%3Da80%26n%3D0%26g%3D0n%26fmt%3Djpeg%3Fsec%3D1623639212%26t%3D74e8cd5bf99cbef77a22bed796d46151&fromurl=ippr_z2C%24qAzdH3FAzdH3Fn8_z%26e3Bp55vsj_z%26e3Bv54AzdH3FzhAzdH3F8b0nm_z%26e3Bip4s&gsm=1&rpstart=0&rpnum=0&islist=&querylist=&force=undefined 原图链接][http://31.toocle.com/zk/18736.html 来自生意场]]]
'''非价格竞争'''即价值竞争，是为顾客提供更好、更有特色，或者更能适合各自需求的产品和服务的一种竞争。通过产品差异，亦即通过提高产品的质量、效能以及改变产品的式样、包装等途径，厂商力图将它的产品与其竞争对手的产品相区别，以适应消费者的需要。通过广告宣传和推销活动，厂商可以招徕更多的顾客，增大其产品销售的市场份额。非价格竞争在寡头垄断的工业部门中尤为突出，因为在这些部门中，一个厂商企图通过价格竞争来增大其市场份额的可能性是很小的，而采取非价格竞争的手段往往更能奏效