檢視余树彬的原始碼

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|<center>''' 余树彬  '''<br><img src="https://statics.phbs.pku.edu.cn/uploadfile/2022/0304/20220304115415728.jpg  " width="180"></center><small>[https://www.phbs.pku.edu.cn/2019/fulltime_0920/134.html 北京大学深圳研究生院]</small> 
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'''余树彬'''，男，北京大学深圳研究生院教授。
==人物简历==

=== 教育背景 ===

[[传播科学]]博士，[[根特大学]]，2017年

统计学硕士，鲁汶大学，2018年

国际商业经济学硕士，鲁汶大学，2016年

文化研究硕士，鲁汶大学，2014年

广告学/英语，文学学士，广东外语外贸大学，2013年

==研究方向==

[[营销传播]]、[[奢侈品牌管理]]、[[信息系统]]

==获奖情况==

2021西安市区级第四盾山、2019 Elyette Roux 奢侈品牌管理最佳博士论文奖（威尼斯）、2017 The Mystique of Luxury Brands Conference（首尔）最佳论文奖、2016 LVMH-SMU Luxury Research Conference（新加坡）最佳论文奖 第二名
==科研成果==
Talukdar. N., Yu, S*. (2021) Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty, user satisfaction, and purchase intention.  Journal of Strategic Marketing.

Ashafaq, M., Yu, S*., Liu, Y., Luo, K. (2021) The usage intensity of instant messaging for work and employees’ anxiety. International Journal of Mobile Communications.

Ye, W., Li, Q*., Yu, S. (2021) Persuasive Effects of Message Framing and Narrative Format on Promoting COVID-19 Vaccination: A Study on Chinese College Students.  International Journal of Environmental Research and Public Health. 2021; 18(18):9485.

Yu, S. & Hu, Y*. (2020) When luxury brands meet China: the effect of localized celebrity endorsements in social media marketing. Journal of Retailing and Consumer Services, Vol.54, 102010.

Talukdar, N. & Yu, S*. (2020) Do materialists care about sustainable luxury? Marketing Intelligence and Planning, Vol.38, issue: 4, 465–478.

Ashafaq, M., Yun. J.*, & Yu, S. (2020) My Smart Speaker is Cool! The Effects of Perceived Coolness on Current Users’ Attitude toward Smart Speakers and Continuance Intention. International Journal of Human-Computer Interaction.

Ashfaq, M., Yun, J. Yu, S.* & Loureiro, S., (2020) I, Chatbot: Modelling the Determinants of Users’ Satisfaction and Continuance Intention of AI-Powered Service Agents. Telematics and informatics.

Yu, S*., Hudders, L., & Cauberghe, V. (2018) Are fashion consumers like schooling fish? The effectiveness of popularity cues used in e-commerce. Journal of Business Research, Vol.85, pp.105-116.

Yu, S*., Hudders, L. & Cauberghe, V. (2018) Selling luxury products online: The effect of a quality label on risk perception, purchase intention and attitude toward the brand. Journal of Electronic Commerce Research, Vol.19, Issue: 1, pp.16-35.

Yu, S*., Hudders, L. & Cauberghe, V. (2017) Targeting the luxury consumer: a vice or virtue? a cross-cultural comparison of the effectiveness of behaviorally targeted ads. Journal of Fashion Marketing and Management, Vol.21, Issue: 2, pp.187-205.

Yu, S*., Hudders, L. & Cauberghe, V. (2017) Luxury brands in the digital era: a cross-cultural comparison of the effectiveness and underlying mechanisms of personalized advertising. The Essence of Luxury: An Asian Market Perspective, pp. 126-147, Singapore Management University.<ref>[https://www.pkusz.edu.cn/index.htm  北京大学深圳研究生院]</ref>
==参考资料== 
{{reflist}}
[[Category:教授]]