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喜茶
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|<center>'''喜茶'''<br><img src="https://bnextmedia.s3.hicloud.net.tw/image/album/2019-10/img-1571109306-17929@900.jpg" width="250"></center><small>[https://www.managertoday.com.tw/columns/view/58200 圖片來自經理人]</small>
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'''喜茶''' <ref>[https://www.niusnews.com/=P0lga3g7 手搖飲界的LV「喜茶」獨特風味瘋遍中國13城市]，妞新聞，2018-10-13</ref>， （{{lang-en|'''HEYTEA'''}}，曾为'''皇茶'''）是一家[[中国]]连锁茶饮品牌 ，目前拥有茶饮品牌“喜茶”和烘焙品牌“喜茶热麦”，在2012年由[[聂云宸]]創立 。<ref>{{cite news |title=喜茶再融資4億掘金之謎 90後創辦人：再開100間分店拓海外 |url=https://topick.hket.com/article/2059934/%E5%96%9C%E8%8C%B6%E5%86%8D%E8%9E%8D%E8%B3%874%E5%84%84%E6%8E%98%E9%87%91%E4%B9%8B%E8%AC%8E%E3%80%80%2090%E5%BE%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%EF%BC%9A%E5%86%8D%E9%96%8B100%E9%96%93%E5%88%86%E5%BA%97%E6%8B%93%E6%B5%B7%E5%A4%96 |accessdate=2019-04-18 |work=香港經濟日報 |date=2018-04-26 |archive-url=https://web.archive.org/web/20190418141207/https://topick.hket.com/article/2059934/%E5%96%9C%E8%8C%B6%E5%86%8D%E8%9E%8D%E8%B3%874%E5%84%84%E6%8E%98%E9%87%91%E4%B9%8B%E8%AC%8E%E3%80%80%2090%E5%BE%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%EF%BC%9A%E5%86%8D%E9%96%8B100%E9%96%93%E5%88%86%E5%BA%97%E6%8B%93%E6%B5%B7%E5%A4%96 |archive-date=2019-04-18 |dead-url=no }}</ref>
==簡介== 喜茶在2012年由[[聂云宸]]創立。<ref>{{cite news |title=喜茶再融資4億掘金之謎 90後創辦人：再開100間分店拓海外 |url=https://topick.hket.com/article/2059934/%E5%96%9C%E8%8C%B6%E5%86%8D%E8%9E%8D%E8%B3%874%E5%84%84%E6%8E%98%E9%87%91%E4%B9%8B%E8%AC%8E%E3%80%80%2090%E5%BE%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%EF%BC%9A%E5%86%8D%E9%96%8B100%E9%96%93%E5%88%86%E5%BA%97%E6%8B%93%E6%B5%B7%E5%A4%96 |accessdate=2019-04-18 |work=香港經濟日報 |date=2018-04-26 |archive-url=https://web.archive.org/web/20190418141207/https://topick.hket.com/article/2059934/%E5%96%9C%E8%8C%B6%E5%86%8D%E8%9E%8D%E8%B3%874%E5%84%84%E6%8E%98%E9%87%91%E4%B9%8B%E8%AC%8E%E3%80%80%2090%E5%BE%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%EF%BC%9A%E5%86%8D%E9%96%8B100%E9%96%93%E5%88%86%E5%BA%97%E6%8B%93%E6%B5%B7%E5%A4%96 |archive-date=2019-04-18 |dead-url=no }}</ref> 由深圳美西西餐饮管理有限公司运营，总部设在[[深圳市]][[南山区]]航天科技广场<ref>[https://www.heytea.com/index.html 主页] :"深圳美西西餐饮管理有限公司 地址：南山区[[航天科技广场]]B座602C"</ref> 。 喜茶目前拥有茶饮品牌“喜茶”和烘焙品牌“喜茶热麦”，賣的茶品分為4大類：「原創芝士茗茶、輕芝士茗茶、鮮茶水果、當季水果限定」。其中最有名的就是原創芝士茗茶啦～和一般的奶蓋不同，喜茶的奶蓋是Level Up的版本！濃醇的鹹起司配上幽香清醇的茶香就是他爆紅的主因。 堪稱中國傳奇的飲料店「喜茶」，2017年爆紅後造成一股瘋狂的排隊風潮，想買到一杯可是要排上數小時！這股熱潮持續燒，得排半小時起跳才喝得到 。
该公司依赖[[社交媒体]]上的口碑营销以减少广告支出。年轻消费者是其主要客户。<ref>{{Cite web|author=Li, Tao|url=https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costs|title=How Chinese tea-drink brand Heytea saves millions in marketing costs thanks to its millennial customers|publisher=''[[South China Morning Post]]''|date=2018-08-28|accessdate=2019-02-08|archive-url=https://web.archive.org/web/20190209194616/https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costs|archive-date=2019-02-09|dead-url=no}}</ref> 大多数店面都在一二线城市的繁华的购物中心。<ref name="Economist">{{Cite web|url=https://www.economist.com/business/2018/05/31/heytea-wants-to-make-tea-drinking-cool-again-in-china|title=HEYTEA wants to make tea-drinking cool again in China|publisher=''[[The Economist]]''|date=2018-05-31|accessdate=2019-02-08|archive-url=https://web.archive.org/web/20190209124439/https://www.economist.com/business/2018/05/31/heytea-wants-to-make-tea-drinking-cool-again-in-china|archive-date=2019-02-09|dead-url=no}}</ref> 其知名产品为芝士奶盖。<ref name="Fullerton">{{Cite web|author=Fullerton, Jamie|url=https://munchies.vice.com/en_us/article/7xk5gb/people-in-beijing-are-lining-up-for-hours-to-try-cheese-tea|title=People in Beijing Are Lining Up for Hours to Try 'Cheese Tea'|publisher=''[[Vice (杂志)]]''|date=2017-10-18|accessdate=2019-02-08|archive-url=https://web.archive.org/web/20190209124024/https://munchies.vice.com/en_us/article/7xk5gb/people-in-beijing-are-lining-up-for-hours-to-try-cheese-tea|archive-date=2019-02-09|dead-url=no}}</ref>
== 外部連接 ==
* [https://www.heytea.com/ 喜茶]
[[Category:餐飲業]]