趙晶（教授）
人物簡歷
博士, 消費者科學,美國普渡大學 USA (2006-2011) 碩士, 管理學, 南開大學 (1998-2001) 學士, 管理學, 南開大學 (1994-1998)
教學課程
市場營銷、消費者行為、定價策略
研究領域
消費者行為、品牌管理、服務營銷
學術經歷
副教授，武漢大學，2016年7月—至今
講師，武漢大學，2014年8月–2016年7月
師資博士後，武漢大學，2012年8月- 2014年7月
研究成果
國際期刊論文
Zhao, J., Ha,S..,&Widdows,R. (2016). TheInfluence ofSocialCapital onKnowledgeCreation inOnlineHealthCommunities.Information technology and management,17(4), 311-321(SSCI).
Zhao, J, Wang, T, Fan, X. (2015).PatientValueCo-creation inOnlineHealthCommunities:TheEffects ofSocialIdentity onKnowledgeContribution andMembershipContinuanceIntention. Journal of service management, 26(1), 72-96 (SSCI).
Wang, T., Zhou, L., Mou, Y., & Zhao, Jing. (2014). Study of Country-of-origin Image from Legitimacy Theory Perspective: Evidence from the USA and India. Industrial Marketing Management, 43, 769-776 (SSCI).
Zhao, J., Ha,S..,&Widdows,R.(2013). Building Trusting Relationships in Online Health Communities.Cyberpsychology, Behavior, & Social Networking, 16, 650-657(SSCI).
Anaza,N. &Zhao,J.(2013). Encounter-Based Antecedents of E-customer Citizenship Behaviors.Journal of Services Marketing, 27, 130-140(SSCI).
Zhao, J., Abrahamson,K., Anderson, J., Ha, S.,&Widdows, R.,(2013). Trust,Empathy,SocialIdentity, andContribution ofKnowledge withinPatientOnlineCommunities. Behaviour & Information Technology, 32,1041-1048(SSCI).
國內期刊論文
趙晶和汪濤(2014).社會資本、移情效應與虛擬社區成員的知識創造,《管理學報》,第十一期, 921-927頁.
趙晶（2015）.在線購物環境下感知價值與顧客公民行為,《珞珈管理評論》，10（2），85-91頁.
謝志鵬、趙晶(2017).高冷還是溫情？溫暖程度對消費者奢侈品廣告態度影響,《珞珈管理評論》，23(4), 138-155頁.
謝志鵬、汪濤、趙晶(2018).營銷中「可愛感知」研究綜述，《外國經濟與管理》，40（5）, 56–68頁.
國際會議論文
Zhao,J, W,T.,&Nwamaka,A.(2013). The Relationship between E-shopper Perceptions of Value and Citizenship Behaviors: An Empirical Investigation.2013 AMA summer educator’s conference, Boston, USA.
Nwamaka,A.&Zhao,J.(2013). Encounter-Based Antecedents of E-customer Citizenship Behaviors.2013 AMA winter educator’s conference, Las Vegas, USA.
Zhao, J., Abrahamson,K.., Anderson, J., Ha,S.,&Widdows, R.(2012). Trust, empathy, social identity, and contribution of knowledge within patient online communities.2012 Society for the Study of Social Problem annual meeting, Denver, USA.
Zhao, J., Ha,S.,&Widdows, R.(2012). The influence of social capital on knowledge creation in online healthcare communities.2012 Global Marketing Conference at Seoul, Seoul, Korean.
Zhao,J.(2012). Meta synthesis of business model for effective health care management in hospital sector. 2012 International Joint Conference on Service Sciences, Service Innovation in Emerging Economy: Cross-Disciplinary and Cross-Cultural Perspective.2012 International Joint Conference on Service Science, Shanghai, China. [1]