鄧中准
鄧中准管理學(市場營銷學)博士,2021年6月畢業於華中科技大學管理學院,現任職四川大學商學院助理研究員。研究發表在Journal of Retailing and Consumer Services、Cyberpsychology Behavior and Social Networking等期刊。
目錄
科研成果
Zhu D. H., Deng Z. Z., Chang Y. P. Understanding the influence of submission devices on online consumer reviews: a comparison between smartphones and PCs. Journal of Retailing and Consumer Services, 2020, 54. (SSCI JCR Q1, IF:7.135)
Zhu, D.H. & Deng, Z. Z. Effect of Social Anxiety on the Adoption of Robotic Training Partner. Cyberpsychology Behavior and Social Networking, 24(5), 343-348. (SSCI, JCR Q1, IF:4.157)
Deng, Z. Z., Zhu, D.H. Does Alpha go's Victory Over Human Champions Reduce The Interest Of People In Go? The Negative Effect Of Artificial Intelligence On Competition Events, ACR Conference, Paris, Oct 2020.
參與國家自然科學基金面上項目. 虛擬現實(VR)廣告對購買決策的影響研究:作用機理與協同效應. 2020-2023.