打开主菜单

求真百科

邓中准管理学(市场营销学)博士,2021年6月毕业于华中科技大学管理学院,现任职四川大学商学院助理研究员。研究发表在Journal of Retailing and Consumer Services、Cyberpsychology Behavior and Social Networking等期刊。

目录

科研成果

Zhu D. H., Deng Z. Z., Chang Y. P. Understanding the influence of submission devices on online consumer reviews: a comparison between smartphones and PCs. Journal of Retailing and Consumer Services, 2020, 54. (SSCI JCR Q1, IF:7.135)

Zhu, D.H. & Deng, Z. Z. Effect of Social Anxiety on the Adoption of Robotic Training Partner. Cyberpsychology Behavior and Social Networking, 24(5), 343-348. (SSCI, JCR Q1, IF:4.157)

Deng, Z. Z., Zhu, D.H. Does Alpha go's Victory Over Human Champions Reduce The Interest Of People In Go? The Negative Effect Of Artificial Intelligence On Competition Events, ACR Conference, Paris, Oct 2020.

参与国家自然科学基金面上项目. 虚拟现实(VR)广告对购买决策的影响研究:作用机理与协同效应. 2020-2023.

研究领域

消费者行为人机交互(AI、电脑端和手机端差异、VR)、网络营销[1]

参考资料